Case Studies

Packaging Development
Stories

Six programmes from brief to shelf — the challenge we were given, the package we engineered and the commercial result.

Custom magnetic lipstick case in matte black with gold hot stamping

Case 01

Maison Rouge — Magnetic Lipstick Case

Client Industry: Luxury lip brand, France
Challenge: Needed a signature lipstick package able to carry a couture price position and be reused across seasonal refills.
Solution: Custom magnetic case: zinc weighted collar, matte black barrel, bordeaux anodised cap and gold hot-stamped logo.
Result: Sold out in three weeks across 120 doors; the same case now carries three seasonal refills.

Refillable powder compact with mirror and champagne gold rim

Case 02

Aurelia — Refillable Powder Compact

Client Industry: Clean beauty brand, United States
Challenge: A refillable compact that still felt luxurious and passed a 1 m drop test on concrete.
Solution: Mono-material PCR shell, magnetically retained pan tray and a 9 mm bevelled mirror with a soft-close hinge.
Result: 31% less plastic per unit; refill repeat rate reached 44% in the first year.

Gradient lip gloss tube with transparent PETG barrel

Case 03

Nova Gloss — Gradient Gloss Tube

Client Industry: Indie lip brand, United Kingdom
Challenge: Launch a hero SKU that photographs well on social media with a small first production run.
Solution: Transparent PETG barrel, gradient spray matched to the formula, oversized paddle applicator, 20,000 pcs MOQ.
Result: First drop sold out in 72 hours; the tube became the brand's visual signature.

Waterproof automatic eyeliner pen with sealed barrel

Case 04

Kuro Line — Waterproof Automatic Liner

Client Industry: Eye makeup specialist, Japan
Challenge: A 0.5 mm automatic mechanism that stays precise and waterproof in a humid climate.
Solution: Sealed barrel with double O-ring, anodised aluminium sleeve, 500-cycle mechanism validation.
Result: Zero leakage complaints in the first 200,000 units; mechanism reused for three shade extensions.

Case 05

Bella Terra — 100% PCR Lipstick

Client Industry: Natural cosmetics, Italy
Challenge: 100% post-consumer recycled content without visible colour variation or surface defects.
Solution: PCR ABS with soft-touch coating, sage pigment developed to mask batch variation, mono-material cap.
Result: Certified recycled content claim approved for EU retail; 18% lower carbon footprint per unit.

Case 06

Studio Nine — First Full Collection

Client Industry: Beauty startup, Singapore
Challenge: Launch lipstick, gloss and compact together with one design language and a startup budget.
Solution: Shared champagne metal language across three constructions with stock tooling and custom decoration.
Result: Nine SKUs launched in 14 weeks; packaging cost per unit reduced 26% versus bespoke tooling.

Results

What Brands Gain

0Higher Perceived Value

0Average Launch Timeline

0Refill Repeat Rate

0On-Time Delivery

Your Story Next

Let's Write The Next One

Every case started with a conversation. Send your brief and we will tell you what is possible.

Start Your Project ODM Service

FAQ

Frequently Asked Questions

What kinds of projects are shown here?

Development stories covering custom lipstick cases, refillable compacts, gradient gloss tubes and heavy-wall bottles, from brief to mass production.

Can you share a project similar to mine?

Yes — tell us your format and volume and we will walk you through the closest comparable project under NDA if needed.

How long does a typical packaging project take?

Timelines depend on whether new tooling is required; we confirm a schedule at the start of each project.

Do you sign NDAs?

Yes, we routinely work under NDA and can sign yours before any design material is exchanged.

Still have a question? Talk to our team